Countless businesses and profiles of today are successfully growth hacking using their videos.
Almost 71 percent of marketing professionals are saying that video is one of the most effective techniques that can be used to convert website visitors into real paying customers.
This can be made possible with the help of professional video editing knowledge and tools that most YouTubers and business owners are unaware of.
Not to mention, a lot of the older generation choose to watch videos rather than reading massive essays on a small screen. You need to consider that when people get older, their vision gets poorer, and simply adding a professional video into your landing page completely fixes this.
However, there are still so many businesses that think videos are the luxury benefit that is only reserved for successful and large companies that have a crazy high budget for their marketing campaigns.
This statement and mindset are completely wrong. There is professional online video editing tools out there that are extremely simple to use and are actually more cost-effective compared to making photos.
A successful business person should always look to be ahead of their competition, and not always judge improvement by overnight sales, but sometimes by differentiating themselves from the rest and having a unique offer, angle, or experience for the users.
Social media is a very crowded marketplace, and so are paid advertisements. There is no reason as to why you shouldn’t invest more time and effort into optimizing your creatives rather than increasing your budget. It’s already expensive enough driving the traffic to your landing page, so why not capitalize on the traffic once it’s landed? Now that leads me to my first point.
Are You Making Videos?
If your company is currently doing video marketing using the YouTube platform or simply just posting your videos on your website, then you’ll 100% understand what we’re talking about.
Businesses from all around the world have confirmed that the use of professional videos increases sales by at least double. So, if you’re making $1000 a week right now, you could literally make an extra $1000 a week by simply adding professional videos to your business website. Aside from this, there are many more benefits to adding professional videos. For example, if you have a professional video embedded to your website, that means your visitor will have to watch the video.
Let’s say your video 2 minutes long. That’s 2 minutes that your visitor will stay on your website and won’t bounce. This not only increases your advertising performance and signals, but also improves SEO. This leads me to our next point.
If your company is currently doing video marketing using the YouTube platform or simply just posting your videos on your website, then you’ll 100% understand what we’re talking about.
Businesses from all around the world have confirmed that the use of professional videos increases sales by at least double. So, if you’re making $1000 a week right now, you could literally make an extra $1000 a week by simply adding professional videos to your business website. Aside from this, there are many more benefits to adding professional videos. For example, if you have a professional video embedded to your website, that means your visitor will have to watch the video. Let’s say your video 2 minutes long. That’s 2 minutes that your visitor will stay on your website and won’t bounce. This not only increases your advertising performance and signals, but also improves SEO. This leads me to our next point.
Did you know Videos help with SEO as well?
You might already know this, but not only will the videos you add to your website help with converting customers, or in other words, conversion rate optimization, but the videos will also help with your overall search engine optimization (SEO) of your website.
SEO is basically the process of optimization of your website so that it can perform well on search engines like Google search.
Now to keep things simple, Google loves when you use videos as well as extended and in-depth content on your website and as a result, this will improve your Google ranking performance.
Hence, just by adding videos to your website, you will perform better on Google Search. This is true because of a metric that is called bounce rate. The longer a user stays on your webpage, the better the signals are to Google, because Google will assume that they are having a good experience in your website. On the other hand, if a user leaves your website very quickly after arriving in it, that means they probably had a bad experience, hence your Google Search rankings may decrease.
With videos in place, users will stay on your webpage longer, which ultimately means that you will be placed higher in search rankings and seen by more people on Google who would otherwise never have discovered you.
These people will also have a strong chance of becoming customers in the future.
Final Words
Now do you see all of these benefits that are available to your business on auto-pilot due to the one simple change that all the big companies make sure to put a lot of focus on, and that is through professional videos.
Something we believe in is action. We urge you to go out there and act on what you’ve learned today. Get those professional videos made, and start implementing them into your marketing campaigns, your website, your social media profiles, and start capitalizing on your audiences in a more effective way.
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