Want to start the step of becoming an influencer or starting a business through Instagram?
Then you should know how to add active Instagram followers so that your account can continue to grow.
As someone who is just starting to create an Instagram account, there are several strategies you can do to attract the attention of others and become followers of your account. Let’s see.
How to gain Instagram followers
If briefly summarized, there are approximately five ways to increase active followers on Instagram, including:
- Determine the niche or theme of Instagram content according to the target followers.
- Consistently increase the amount of quality content according to the previous theme.
- Active in maximizing all available Instagram features.
- Do some promotions for free or paid.
- Using a trusted Instagram auto follower application.
However, there are some differences and additional points that you need to be aware of to make your business successful on Instagram:
1. Determine the content niche
In building an Instagram business account or as a celebrity, it is important to determine your account’s niche or main content theme. For example, the theme of traveling, automotive, family, and others.
By choosing a niche, it is hoped that followers from your account can be more targeted. This will also be very helpful in building engagement on the account because followers will be more active in interacting thanks to content relevant to their interests.
2. Create content regularly
After determining the niche of your Instagram account, the next step is to be consistent in creating Instagram posts and Instagram videos. You can maximize content by taking advantage of all existing features, such as Instagram feeds, Instagram Stories, or IGTV.
You can also schedule a daily or weekly target number of posts on your account. However, also make sure that you not only pursue the number of posts but also maintain the quality. Of course, if someone finds your account, then sees that the majority of posts on that account are relevant and regularly updated, then it is very likely that he will become a new follower of your account.
3. Maximize hashtags
Hashtags are an Instagram feature that can be used to maximize the reach of your account. You are advised to do research first so that the hashtag is more appropriate. If you want to promote a product, you need to add some trending hashtags to your product explainer video.
To make the Instagram hashtag research process easier and more time-efficient, you can take advantage of free website providers on the internet, such as tagsfinder.com, best-hashtags.com, or others. Through the website, you only need to enter the main topic of the post; then, all the recommended hashtags will appear that you can use.
4. Use a business Instagram account
If you don’t know what a business Instagram account is, in short, this is a type of Instagram account that is devoted to content creators or business owners. The difference with a personal account that is commonly used is that there are several additional features, such as analytics or performance insights from your account, promotional features, and several others. Here is all about how to make an Instagram business account.
5. Do some research
It is important to know a few things about the target followers you are looking for, for example, gender, active hours, country or city location, and several other things.
The easiest way to do research and find out followers’ habits is to look at the data on Instagram business insights. There you can see, such as the percentage of followers’ gender, what posts are most liked, and several others. From this data, it will be very helpful for you to make decisions in the future.
6. Follow similar accounts
The easiest way to get active and targeted Instagram followers is to “spy” on competitors’ Instagram accounts. That is, you can follow followers from competitor accounts and hope to be followed back.
Of course, this process will take a lot of time and effort. This is because not all of the accounts you follow will follow back. So, maybe only about a few percent of the total. Besides just following, you can also send a short introductory message regarding your account. The goal is for people to be aware of and more curious about your account.
7. Promote Instagram account
Instagram currently provides features for paid promotions using Instagram Ads. Through this feature, you can promote one of your posts or your account to a wider range of users. Later you can display these ads on Instagram Stories or Instagram Feeds like other ads that you usually see. In addition, you can also determine the demographics of the account you are targeting to see the ad.
8. Hold a giveaway
It’s no secret that giveaways are one of the fastest ways of promotion to get followers. There have been many examples of large Instagram accounts because they are diligent in doing giveaways.
If you are interested, you can try starting a giveaway with prizes that you can customize. Later, you can require giveaway participants to follow your account and tag some of their friends. If the viewer tagged from the participant’s account finds it interesting, then he will also follow your account and tag other friends.
9. Do endorse
Still, in the promotion stage, another way that can be done to increase followers is to endorse an influencer or celebrity that has a large number of followers. However, before you choose to endorse a particular influencer, make sure you first find out the statistics or engagement from that account in recent times.
Of course, this is to avoid you from only seeing the number of followers from the influencer’s account. Even though you have a lot of followers, engagement from an endorsed account is low, so the results will not be optimal.
10. Use auto Followers
The nine ways to increase Instagram followers above are manual ways to get organic or natural followers. However, you also have the option to increase Instagram followers quickly with the auto followers application.
This method is not recommended because the majority of these followers are inactive accounts. Although there are services that provide active follower services, there is a tendency for followers to decrease or not be permanent. This is because the account owner will unfollow after realizing there is a new account that he doesn’t follow and suits his interests.
In addition, buying followers are also relatively less safe. Generally, the application will ask for your Instagram password. So, make sure before giving the Instagram password, you’ve thought about all the risks.
However, apart from all these tactics, using an Instagram marketing tool would be a great choice without any risk that will help you in daily posting content, using the right hashtags, managing clients, etc.
With ten ways to increase Instagram followers that have been explained, you can do it consistently. It is always recommended to do some research and look at Insights from how it works. Then, you can duplicate and upgrade in the future.