One of the most important aspects of a business is how they handle their marketing department. Marketing plays a very strong role in brand awareness and encouraging new customers.
But many marketing tactics fail if your brand doesn’t provide anything special. Talking about marketing, promo codes can do amazing things for your business. And it shouldn’t just be bulk mails to the mass audiences and sharing promo codes.
Therefore, we have shared a few unique tips to use promo codes differently.
Surprise them who acts clever
Remarketing and approaching customers who leave shopping midway is a great step. Some customers are clever enough and so they do it intentionally to grab your attention.
So now its your turn to reward them with a promo code and entice them more and more to complete their shopping instead of leaving the cart abandoned.
Let them know that you care
Only keeping a small portion of customers engaged can also increase your revenue up to 60% more. Here promo codes can be your savior as nothing can excite a customer more than discounts and deals can do.
Once a customer is aware that he is going to get one extra item free on a purchase of something, they will surely spend some more time at your store and get something which doesn’t have a deal on it too.
Shopping apps help a lot of online shoppers to find the best deals every day, so don’t worry, customer engagement is not that hard nowadays.
One popular example is the My Starbucks rewards membership. This makes the customer feel special and shop more.
Target the new generation
You can contact existing customers easily, but to fetch new customers, you need to spend money on promotions and marketing. Here, promo codes can excite new customers as the new generation of customers is always looking for discount coupons and deals while checking out from the store.
So if you surprise them with promo codes, they will stay loyal to your brand and there are chances that they might come back to your store again soon.
If you have just started a new small-scale business, then you just can’t afford to spend a massive amount on marketing to attract customers. So using promo codes can just be the right thing for you.
It will not only save your money, but your energy, efforts and time as well.
Keep your loyal ones close
Always remember, never commit the mistake of ignoring your existing customers to attract new ones. Instead of that, just give reward to your old customers for staying loyal to your brand for a satisfactory period of time.
In fact, these customers should be the ones to receive the new updates, offers and promo codes at first. This will increase your goodwill in the market and people will respect you and your business.
It will all come back to you in the form of massive sales, countless positive referrals from your loyal customer base and long-lasting business relations.